1. The Toyota brand and the Lexus brand are largely separate, yet these products are closely related. Why did Toyota choose to keep them separate? What advantages and disadvantages accrue to Toyota from both related and unrelated diversification?

2. Why do some innovations seem to take only a few months to be widely accepted while others tend to take years, even though there are good reasons to accept the new product? (think LED light bulbs vs electric cars)

3. Netflix was founded in 1998, not exactly an overnight success. How have changes in technology and in the market changed its strategy?