Question
1. The United States and Japan have similar income and purchasing-power levels, yet, the channel structures between the two countries have significant differences. Discuss those
1. The United States and Japan have similar income and purchasing-power levels, yet, the channel structures between the two countries have significant differences. Discuss those differences in the structure of the 2 nations distribution channels (make sure to include the Keiretsu system in your discussion).
2. James Barker is the marketing manager of a firm with small international sales volume. He is looking for a middleman who can take responsibility for promotion of the companys products, credit arrangements, physical handling, and market research. Also, the middleman must be able to provide information on financial, patent, and licensing matters. In addition, the middleman should agree to work under the name of the firm. What type of middlemen would be the best choice for Mr. Barker if he wants to meet his objectives? State your reasoning (read text/ppt before answering this question).
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started