Question
1. The visits when a user accessed a website and leaves within seconds without navigating throughout the website is the percentage of ______ Group of
1. The visits when a user accessed a website and leaves within seconds without navigating throughout the website is the percentage of ______
Group of answer choices
Unique visitors accessing main page
Sessions of users leaving homepage.
Total exits from website.
Bounce rate of users.
2. A dimension in Google Analytics is when
Group of answer choices
An additional widget you can add to a dashboard for more specific analysis.
An additional metric you can add to a report for more specific analysis.
An additional dimension you can add to a report for more specific analysis.
None of the above.
3. If you need to retrieve more data from your Google Analytics account, you will select from the sampling pull down menu:
Group of answer choices
Faster response
Greater precision
None of the above.
4. Which of these views are you able to access from your Google Analytics account?
(Select multiple answers as you see are correct)
Group of answer choices
Pivot view
Comparison view
Data view
Percentage view
Performance view
5. In Google Analytics, theattribute of a data set that can be organized for better analysis is called a(n) ________
Group of answer choices
View
Dashboard
Dimension
Secondary dimension
6. You may share and allow other selected users to edit your Google Analytics dashboard configuration.
Group of answer choices
True
False
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
