1 The VP of the company reminds her that he needs to see at least three written proposals before helping her choose a designer defines consumer groups according to variables such as gender, age, income, occupation, education, sexual orientation, household size, and stage in the family lifecycle Group of answer choices Demographic segmentation Product based segmentation Geographic segmentation End use segmentation Group of answer choices Which of the following variables of service quality best represents the service provider's understanding of the customer's needs Group of answer choices Tangibles Reliability Assurances Empathy Which of the following factors is most likely to be included in the political environment Group of answer choices Exchange rate fluctuations in a country Inflation levels in different countries Level of natural resources in a country Labor conditions in different countries When firms identify the factors that affect consumers' purchase decisions and develop strategies and tactics to appeal to specific types or groups of customers, they are practicing market Group of answer choices differentiation complexity segmentation uniformity Zardo, Inc divides its customers into the following categories manufacturers, retailers, government agencies, and not for profit institutions Which of the following type of segmentations is being used by Zardo Group of answer choices Segmentation by customer type Segmentation by purchase categories Segmentation by demographic characteristics Segmentation by end use application Which of the following is one of the major policy initiatives of the WTO Group of answer choices Increasing the average level of education worldwide Promoting and protecting the environment Regulating automobile production by less advanced nations Liberalizing world financial services Cecile, the chef at Chez Cecile, shops at the same farmers market that you do to buy fresh items for her restaurant Cecile seems very knowledgeable about the vegetables she purchases, and you have started to buy the same items she does for your own consumption When Cecile buys vegetables for her restaurant, they would be considered Group of answer choices a consumer product an impulse purchase a business product a professional service Which of the following buying center participants chooses a good or service, although another person may have the formal authority to complete the sale Group of answer choices Influencer Gatekeeper Boundary spanner Decider VB Group, a South African firm, is a leading supplier of African agricultural products to the world It buys products from the domestic producers and resells them in international markets The company maintains complete control over the marketing and distribution of the products in the foreign markets VB Group is an example of a(n) Group of answer choices export management company subcontractor export trading company franchisee Choose the specific detergent to buy from all the options For instance, Procter and Gamble's Tide brand is just one of many brands available However Tide is actually 70 different products when the different PODS, liquid Tide, and powder Tide are considered There are Tide brand detergents for very specific purposes such as Tide Plus Febreeze Freshness Botanical Rain (HE) Turbo Clean liquid laundry detergent designed for those that want lasting odor protection and for use in high efficiency washing machines It is clear that Procter and Gamble is using Group of answer choices market segmentation customer categorization behavioral analysis market division Megan is looking for a graphic designer to create her company's next annual report, so she is reviewing portfolios from about a dozen different designers Now she needs to choose five, and ask each one to submit a written proposal describing their ideas, process, timeline, and fees Which of the following actions will have the greatest interpersonal influence on her choice of five designers Group of answer choices Her boss, Sabrina, gives her a budget to work with Her unemployed boyfriend, Ty, asks if he can submit a proposal, even though he's not a designer Her coworker, Jenna, explains that the designer they used last year was reasonably priced and excellent to work with The VP of the company reminds her that he needs to see at least three written proposals before helping her choose a designer Her unemployed boyfriend, Ty, asks if he can submit a proposal, even though he's not a designer Her coworker, Jenna, explains that the designer they used last year was reasonably priced and excellent to work with

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1. The VP of the company reminds her that he needs to see at least three written proposals before helping her choose a designer. defines

1. The VP of the company reminds her that he needs to see at least three written proposals before helping her choose a designer. defines consumer groups according to variables such as gender, age, income, occupation, education, sexual orientation, household size, and stage in the family lifecycle.

Group of answer choices

Demographic segmentation

Product-based segmentation

Geographic segmentation

End-use segmentation

Group of answer choices

Which of the following variables of service quality best represents the service provider's understanding of the customer's needs?

Group of answer choices

Tangibles

Reliability

Assurances

Empathy

Which of the following factors is most likely to be included in the political environment?

Group of answer choices

Exchange rate fluctuations in a country

Inflation levels in different countries

Level of natural resources in a country

Labor conditions in different countries

When firms identify the factors that affect consumers' purchase decisions and develop strategies and tactics to appeal to specific types or groups of customers, they are practicing market _________.

Group of answer choices

differentiation

complexity

segmentation

uniformity

Zardo, Inc. divides its customers into the following categories: manufacturers, retailers, government agencies, and not-for-profit institutions. Which of the following type of segmentations is being used by Zardo?

Group of answer choices

Segmentation by customer type

Segmentation by purchase categories

Segmentation by demographic characteristics

Segmentation by end-use application

Which of the following is one of the major policy initiatives of the WTO?

Group of answer choices

Increasing the average level of education worldwide

Promoting and protecting the environment

Regulating automobile production by less-advanced nations

Liberalizing world financial services

Cecile, the chef at Chez Cecile, shops at the same farmers market that you do to buy fresh items for her restaurant. Cecile seems very knowledgeable about the vegetables she purchases, and you have started to buy the same items she does for your own consumption. When Cecile buys vegetables for her restaurant, they would be considered:

Group of answer choices

a consumer product.

an impulse purchase.

a business product.

a professional service

Which of the following buying center participants chooses a good or service, although another person may have the formal authority to complete the sale?

Group of answer choices

Influencer

Gatekeeper

Boundary spanner

Decider

VB Group, a South African firm, is a leading supplier of African agricultural products to the world. It buys products from the domestic producers and resells them in international markets. The company maintains complete control over the marketing and distribution of the products in the foreign markets. VB Group is an example of a(n) _____.

Group of answer choices

export-management company

subcontractor

export-trading company

franchisee

Choose the specific detergent to buy from all the options? For instance, Procter and Gamble's Tide brand is just one of many brands available. However Tide is actually 70 different products when the different PODS, liquid Tide, and powder Tide are considered. There are Tide brand detergents for very specific purposes - such as Tide Plus Febreeze Freshness Botanical Rain (HE) Turbo Clean liquid laundry detergent designed for those that want lasting odor protection and for use in high efficiency washing machines. It is clear that Procter and Gamble is using:

Group of answer choices

market segmentation.

customer categorization.

behavioral analysis.

market division.

Megan is looking for a graphic designer to create her company's next annual report, so she is reviewing portfolios from about a dozen different designers. Now she needs to choose five, and ask each one to submit a written proposal describing their ideas, process, timeline, and fees. Which of the following actions will have the greatest interpersonal influence on her choice of five designers?

Group of answer choices

Her boss, Sabrina, gives her a budget to work with.

Her unemployed boyfriend, Ty, asks if he can submit a proposal, even though he's not a designer.

Her coworker, Jenna, explains that the designer they used last year was reasonably priced and excellent to work with.

The VP of the company reminds her that he needs to see at least three written proposals before helping her choose a designer.

Her unemployed boyfriend, Ty, asks if he can submit a proposal, even though he's not a designer.

Her coworker, Jenna, explains that the designer they used last year was reasonably priced and excellent to work with.