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1. There are 4 competing philosophies (production, sales, marketing, and societal). Which one is the most important for business success and why? 2. Which of

1. There are 4 competing philosophies (production, sales, marketing, and societal). Which one is the most important for business success and why?

2. Which of those strategic alternatives (Stars, Cash cows, Problem children, and Dogs) would you recommend to use if you new a chief marketing officer and why?

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