1. There are four basic stages to the PLC including the introduction, growth, maturity, and decline. Find a product ineach of the stages (four products in total) and tell us why you think the product is in that stage. Explain the current marketing strategy for each of those products.

2. Consider applying this concept to one of the following industries: health care (hospital), hotel, grocery, or auto dealership. The net promoter score (NPS) requires you to first ask the initial question of whether you would recommend the organization to a friend or family member. What additional "driver" questions would you ask that would help you to get to the heart of the matter to improve the NPS? By gaining this information and acting on it, do you believe you can affect overall retention and customer loyalty? Will your marketing strategies change as a result of obtaining this information?