1. There are two main types of business orientation to consider. Explain them thoroughly by comparing them in a table.

2. What are the five major limitations of the Marketing Concept?

3. It is important to set meaningful objectives and one approach to this is to set them using the SMART technique. Explain each component of SMART.

4. Differentiate between marketing audit and environmental analysis.

5. Giving three examples for each, name two different sources of intelligence in a business.