1. Thoroughly read the Globalization and Business module. 2. Review the following excerpts from a report titled, "Surfing: A Global Strategic Business Report" from Global Industry Analysts, Inc. The global market for surfing is projected to reach US$9.5 billion by 2022, driven by growing interest in surfing both as a leisure and sporting activity, increased accessibility to surfing through surf parks and surf pools, and technology innovations focused on developing sophisticated surf-wear and surf-gear.... As warm water surfing in tropical locations turn crowded as a result of mass tourism, there is increasing interest in cold water surfing. The trend is expected to bring conventionally unpopular surfing locations into the spotlight, thus expanding the addressable market for surfing equipment and gear. The United States represents the largest market worldwide (49.0% market share) supported by the long-established surfing culture in the region and the resulting large base of surfer population. Australia is poised to grow at the fastest CAGR of 5.5% over the analysis period, driven by rising tourism, increased spending on family vacations, presence of several attractive national surfing reserves in the country, and the popularity of beach and surf tourism and recreation. Snapshot Summary of Trends and Drivers . Growing participation of women in surfing offers surf-wear market lucrative growth opportunities . Rising popularity of surfing as a sport and leisure activity drives demand for surfing apparel and equipment . Performance surf wear continues to gain prominence . Establishment of surf parks with artificial wave technology to benefit market growth Focus shifts to eco-friendly surfboard materials and production techniques . Demand for hybrid and uniquely shaped surfboards Key players in the global surfing market include O'Neill, Quiksilver, Body Glove, Volcom LLC, Rip Curl International Pty Ltd., and Billabong International Limited. Your Task Considering the political, economic, and cultural challenges and benefits of global business, provide a recommendation on how Sun City management address its planning, organizing, leading, and controlling functions to participate in the global market. Specifically, write a minimum one page quality essay describing your (global strategy) advice for Sun City. For full credit, your quality submission must include: the specific strategy (from the study plan) you are recommending; how the strategy affects management control; the political, economic, and cultural challenges/benefits; the global supply chain; competitive forces, and any other factor supporting your recommendation. Essentially, you are applying everything you learned in the module to Sun City's global initiative. When grading, I will be looking for your use of key terms/concepts that demonstrate your understanding and application of engaging in global business. Proper citations are required. In addition to the text, you may also reference reliable and properly cited Internet resources that support your recommendation