Question
1) To effectively compete in the coffee market with giants like Dunkin Donuts and Tim Hortons, McDonald's introduced their McCaf to help consumers see them
1) To effectively compete in the coffee market with giants like Dunkin Donuts and Tim Hortons, McDonald's introduced their McCaf to help consumers see them as a viable source for their caffeinated beverages. McDonald's did this to achieve which goal?
Question 1 options:
Add new beliefs to the McDonald's brand
Add new attitudes to the importance of the McDonald's brand
Add new characteristics of self-esteem to the McDonald's brand
Add new perspective to the McDonald's brand
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
