Question
1. To what extent are entrepreneurial marketing and the strategic management process consistent? Inconsistent? Explain. 2. Discuss the relationship between market ownership, value networks, and
1. To what extent are entrepreneurial marketing and the strategic management process consistent? Inconsistent? Explain.
2. Discuss the relationship between market ownership, value networks, and the trend toward integrated supply chains in todays market.
3. Discuss typical planning cycles other than the often-used annual cycle. How should rapid innovation and fast-paced change impact the frequency and duration of strategy planning?
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Contemporary Management
Authors: Gareth Jones, Jennifer George
9th Edition
0077718372, 978-0077718374
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