Question
1) Toyota customers have a wide range of preferences. Some prefer the fuel economy of a hybrid (Prius), some prefer a family van (Odyssey), and
1) Toyota customers have a wide range of preferences. Some prefer the fuel economy of a hybrid (Prius), some prefer a family van (Odyssey), and others may prefer a large SUV (Highlander). This is an example of :
a. | differences in willingness to pay | |
b. | horizontal differentiation | |
c. | segmentation | |
d. | vertical differentiation | |
e. | mass customization |
2) An organization-wide reliance on innovation and entrepreneurship within established firms is called
corporate entrepreneurship. | ||
process innovation. | ||
innovative entrepreneurship. | ||
organizational innovation. |
3) Faced with limited growth opportunities in their mature home markets, large European banks have responded by
selling off assets. | ||||||||||||||
closing marginal that they own. | ||||||||||||||
pursuing profitable niches within their home countries. | ||||||||||||||
expanding into other countries. 4) Competitive advantage refers to:
|
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