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1) Traditionally, customers have had three specific worries about product service. What are they? 2) What is the consumer-adoption process? What are the various steps
1) Traditionally, customers have had three specific worries about product service. What are they?
2) What is the consumer-adoption process? What are the various steps in the process?
3) What is the role of information technology in the logistics system?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
