1. True or False: Forecasts are set on the Marketing Budget Detail spreadsheet.

A. True

B. False

2. True or False: Each market segment responds to different types of media (e.g. print, direct mail, etc.) to a varying degree. It follows that each product must be identified with its target segment. Product target segments are identified by their placement on the Perceptual Map.

A. True

B. False

3. Each additional advertisement increases customer awareness by _____________the first.

A. the same amount as

B. a lesser amount than

C. a greater amount than

4. True or False: The Marketing Budget Detail asks teams to determine budgets by product and segment.

A. True

B. False

5. In the Promotion Budget Resource, teams can select which of the following media areas.

A. Print Media and Television

B. Email and Telephone Contact

C. Trade and Road Shows

D. Web Media and Direct Mail

6. The Target Segment selection lets teams:

A. move their products from one location on the Perceptual Map to another

B. select which segment their promotion efforts should be directed towards.

C. Both A and B

7. In the Sales Budget Resource, the outside sales force meets with customers face-to-face. The cost of each salesperson includes which of the following?

A. Salary and commission

B. Travel and Support

C. None of the above

D. Both A and B

8. Each inside salesperson costs.

A. $50,000 B. $75,000

C. $60,000

D. $40,000

9. True or False: Distributors are a separate Sales channel.

A. True

B. False