1. True or False? Sponsorships are negotiated contracts between a corporation and property whereby the sponsor pays cash or provides in-kind services for rights to commercial and marketing benefits associated with the property.

A) True

B) False

2. True or False? Sport levels are defined by how far a sport organization reaches in terms of geography, but not the distance fans will travel or where the majority of the sport organization's fan based is located.

A) True

B) False

3. In 2016, total sports sponsorship in North America was valued at _______and was projected to increase to _______ in 2017.

A) $15.7 billion; $16.37 billion

B) $1 billion; $1.9 billion

C) $12.38 billion; $16.37 billion

D) $6 billion; $15.7 billion

4. What level of sport shifts the focus from increasing spectatorship to increasing active participation?

A) National

B) Local

C) Regional

D) Large-regional

5. Explain the benefits of facility naming rights.

6. True or False? Naming rights are only for national-level sponsors and properties.

A) True

B) False

7. True or False? Parts of the facility can be sponsored, such as concourses, or even the field itself.

A) True

B) False

8. True or False? Sign visibility alone is enough to translate into results for the sponsoring company.

A) True

B) False

9. At the national, regional, and local levels, who ultimately makes the decision to buy the sponsorship?

10. True or False? A sponsorship proposal letter should only be written if you are asking for cash or monetary donation from sponsors. In-kind requests do not need a proposal letter.

A) True

B) False

11. After the sponsorship proposal letter has been sent, you will likely need to follow up with the organization. You must remember to avoid coming across as demanding or rude in these interactions. Compose a sample script that details how you would reach out to potential sponsors personally.

12. When you meet with potential sponsors to discuss the potential partnership, you should complete of the following, except:

A) keep the conversation about them.

B) discuss their return on investment.

C) discuss how the sponsorship benefits you

D) You should complete of these when meeting with potential sponsors.

13. True or False? All sponsorship agreements will look similar regardless of event size or scope.

A) True

B) False

14. ____________ corresponds to legal action that can occur when a party is at fault, resulting in possible financial loses.

A) Force majeure

B) Indemnification

C) A contingency plan

D) All of these are correct.

15. _______ is the portion of the sponsorship that engages with the fan, ideally with some sort of close interaction that enhances the fan experience.

A) Evaluation

B) Activation

C) Relationship

D) Engagement

16. __________ is the termination of agreement upon even cancellation where neither party is at fault due to causes out of the party's control.

A) Indemnification

B) Force majeure

C) A contingency plan

D) All of these are correct.

17. True or False? Standard sample giveaways are the most desirable or successful way of activating consumer participation.

A) True

B) False