1) Understand and explain key findings of the research including:

oThe role of organizational culture as a firm's most important value driver

oThe difference between values and norms as the two most important components of culture

oThe Duke research findings model:values & norms > culture > outcomes

oThe relationship between culture and firm outcomes (including ethics)

oCEOs satisfaction/dissatisfaction with present company culture

Link: https://www.youtube.com/watch?v=7g-BLzjEbXU