1. Use external and internal analysis to assess Tesla's profit potential and how the firm can be positioned to obtain sustained competitive advantage and capture value in the future. 2. Tesla is about 80% vertically integrated which is unique in an industry where companies focus primarily on assembly and engine manufacturing. (https://electrek.co/2016/02/26/tesla-vertically-integrated/) Why is Tesla so vertically integrated? 3. Why are managing demand-side increasing returns important to Tesla? Are they effectively managing demand-side increasing returns? Explain.To begin with, please carefully read the Tesla, Inc. case at: https://hbsp.harvard.edu/tu/96359fob