1. Use the conjoin analysis output shown below Attribute Level Utility t-value Price 23000 2.1 14 25000 1.15 7.67 27000 -1.56 10.4 29000 -1.69 11.27 Brand Toyota 0.75 5 Volkswagen 0.65 4.33 Saturn -0.13 0.87 Kia -1.27 8.47 HP 220HP -2.24 14.93 250HP 1.06 7.07 280HP 1.18 7.87 Upholstery Cloth -1.6 10.67 Leather 1.6 10.67 Sunroof Yes 0.68 4.53 No -0.68 4.53 Assume the consideration set for a segment of consumers consists of the following profiles: Profiles Brand Price HP Upholstery Sunroof 1 Toyota 27000 250HP Cloth No 2 Volkswagen 29000 280HP Leather No 3 Kia 23000 220HP Cloth No 4 Saturn 23000 | 220HP Cloth No a. What is the expected market share in this segment for the Toyota, $27000, 250HP, cloth interior, no sunroof profile? (10 points) b. What is the expected market share in this segment for the Volkswagen, $29000, 280HP, leather interior, no sunroof profile? (10 points)