1) Using an innovation idea forCostco, select one of the ideas for innovation that you came up. What is the idea you have to implement? In other words, what is the product, process, position or paradigm shift/change you are proposing?

2) Used the attached recreation of Table 9.6 List of Potential Factors for Project Evaluation (both editions) to evaluate the idea you came up with (from number 1 above). Remember: Start by weighting the criteria first before scoring the company on the criteria.

3) After evaluating the opportunity, should your company go ahead with it? Why or why not?

Weight of Criteria (10 = Grey = Weighted Total for Main critical) - FILL OUT FOR BOTH the Grey Ratings (1 = low / 10 = highest) Fill out for WHITE AREAS ONLY Criteria / White = Subtotal for Sub- and White areas criteria Corporate Objectives #DIV/O! 0 Fits into the overall objectives and strategy 0 Corporate Image 0 5 Marketing and Distribution #DIV/O! 0 Size of potential market 0 Capability to market product Market trend and growth 9 Customer acceptance 10 Relationship with existing markets Market share 12 Market risk during development period 13 Pricing trend, proprietary problem, and so on 14 Complete product line Quality improvement Timing of introduction of new product Expected product sales life 18 Manufacturing #DIV/O! Cost savings 20 Capability of manufacturing product 21 Facility and equipment requirements 22 Availability of raw materials 23 Manu acting safety 24 Research and Development #DIV/O! 25 Likelihood of technical success 26 Cost 27 Development time 28 Capability of available skills 29 Availability of R&D resources 30 Availability of R&D facilities 31 Patent status 32 Compatibility with other projects 33 Regulatory and Legal Factors #DIV/O! 34 Potential product liability 35 Regulatory clearance 36 Financial #DIV/O! 37 Profitability 38 Capital investment required 39 Annual (or unit) cost Rate of return on investment Unit price 42 Payout period Utilization of assets, cost reduction, and cash flow 44 45 Highest possible number is 6000 Lowest possible number is 6 47 Sample + Ready Accessibility: Good to go 75%