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1. Using concepts from Section 1.2.1 of this chapter, what are the externalities typically associated with automobile manufacture and design that are avoided by BMW's
1. Using concepts from Section 1.2.1 of this chapter, what are the externalities typically associated with automobile manufacture and design that are avoided by BMW's product and production process innovations? 2. Using concepts from Section 1.4. of this chapter, spell out the business case for an automobile company to pursue sustainable innovation. What would be the primary drivers of innovation? What would be the benefits to the company?
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