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1 . Using the data provided and using the provided Hotel Madison spreadsheet, fill in the segmentation mix day by day for group and transient
Using the data provided and using the provided Hotel Madison spreadsheet, fill in the segmentation mix day by day for group and transient yellow cells
Fill in the average historical occupancies based on the day of the week yellow cells
Answer below's questions on Canvas based on the case's analysis and based on what you've learned in this chapter.
Based on the group's arrival pattern, calculate the displacement value for the new group for each day.
Should this group business be accepted based on historical averages for the month of May? If so why?
Often, negotiations take place. Would your recommendation change if the group were to specifically ask for arrival on the rd Monday of the month?
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