1) Using the food industry such as Spritzer Malaysia as an example, investigate FOUR (4 potential psychological factors that may influence consumer behaviour (5 Marks)

2) As an Associate Marketing Coordinator at Pensonic Malaysia, you were asked by the Marketing Director to handle marketing research before a new model OLED television set is launched into the market. Before you could undertake this marketing research, the Marketing Director requires you to analyse how marketing research can be conducted efficiently. Elaborate your answer with FIVE (5) useful marketing research criteria with suitable examples. (5 Marks)