1) Using the same characteristics, you outlined (characteristics listed below) discuss in detail how two product design changes would meet the emerging market characteristics. Support this discussion with details from the scenario.

Characteristics-

1. Growing interest in health and wellness. Per the case study, there is an increasing amount of interest in the usage of spices for health. This development may present the potential for May Lees company to merge into the healthcare area by selling spices to spas and homoeopaths.

2. Growing consumer demand for distinctive and exotic flavors. May Lees company is prepared to meet this demand because she buys herbs and spices from other nations. May Lees spice emporium could perhaps enter the food market by making specialty cookies or starting a small caf as the need for a variety of food options rises.

Scenario-

2) Discuss in detail each" of the stages of the design thinking process the company would undergo in the redesign of the product for the emerging market you just mentioned.

Step 1, Step 2, Step 3, Step 4, Step 5, Step 6

3) Provide a detailed discussion of the effect company culture, company ethics, and organizational structure has on the design-thinking process for the product design.

Company culture - Which stages would be impacted?

Company ethics Which stages would be impacted?

Organizational structure Which stages would be impacted?

May Lee is the owner of a spice emporium that imports herbs and spices from around the world. She has expanded over the past five years and now is the owner and manager of five stores in the Dellberg Golden region. Interest in the use of spices for health purposes has grown. May sees the possibility of expanding her business into spas and the offices of homeopathic practitioners. May has chosen a flat organizational structure for her business. Each assistant manager reports directly to her, and all employees in each store report to their respective assistant manager. May feels that this organizational structure will not work well if she wants to expand rapidly before her competitors see the potential market. May imports her inventory from Israel, India, France, and Mexico. She makes buying trips three to four times per year. May works with a customs broker who oversees the import process and verifies that all imports meet the regulations of the U.S. Department of Agriculture and U.S. Food and Drug Administration. Organizational structure has a reciprocal relationship with business strategy, as each May has hired a strategic advisor to help her determine the affects the other. best strategy for her business. She has held a tight control on marketing, labeling, and the choices of spices to import so far. May realizes that entering the healthcare niche means there are legal and regulatory requirements for how she markets her products. She is also considering entering the food industry, by either producing specialty cookies or opening a small caf. The Stages of Design Thinking The design thinking process involves six iterative stages. For example, the process may involve multiple rounds of ideation, prototyping, and testing before implementing a solution. "Stages of Design Thinking." by WGU is licensed under A derivative from the original work Design thinking has several stages. However, because the process is iterative, most teams do not proceed directly from the first stage to the last. Instead, you will often repeat stages as a normal part of the process. The process stages in order include empathize, define, ideate, prototype, test, and implement