1. Using your knowledge of Industry Structure, is the consumer electronic retail Industry (Best Buy) attractive to compete in for incumbent firms? Please explain.

Buyer Power-

Players-

Underlying Power

Supplier Power-

Players-

Underlying Power

Rivalry-

Players-

Underlying Power

Threat of Entry-

Players-

Underlying Power

Threat of Substitutes-

Players-

Underlying Power

Conclusion-

2. What is best Buy's generic strategy? Please explain.