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1. Value of Data: What is the value of data for Amazon for data that comes from the outside (the Shopper Panel) vs. data Amazon

1. Value of Data: What is the value of data for Amazon for data that comes from the outside (the Shopper Panel) vs. data Amazon can collect itself?
 

2. Ethical Use of Data: What kind of data should firms collect? How should this data be used? Shared with others?


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Introduction The Amazon Shopper Panel is a program initiated by Amazon to gather consumer data by inviting participants to share their purchasing info... blur-text-image

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