1. ViaMedia does business in three different business segments: (1) entertainment, (2) publishing/information, and (3) consumer/commercial finance. Results for a recent year were as follows (in millions):

a) Compute the following for each business segment: 1. Return on sales 2. Capital turnover 3. ROI

b) Comment on the differences in ROI among the business segments. Include reasons for the differences.

Entertainment Publishing/Information Consumer Commercial Finance Revenues Operating income Total Assets $l,050 S210 $1,000 SI40 $1,400 700 $1,060 848 S265