1. View and Analyze the TedTalks Video Link in Youtube; https://www.youtube.com/watch?v=VYU25aJpg5o

2. Make an analysis/presentation of the case/video

3. The analysis/presentation should contain sections that answer the following key questions based on the video:

(d). Who are the 3 major organizations in the Mexican drug cartel industry? Provide a comparative summary on how they were created (history); where they operate (area of operations), and; how they operate as an organization (i.e., hiring, org structure, branding, incentives, reputation, core products, distribution channels, etc.); (e). Do you agree that the current approach of governments in fighting drug cartels/violence is a "failed strategy"? What should be the objective basis in determining if we have already a "successful strategy" in fighting drug cartels/drug related violence? Explain.; (f). What are the new learnings/insights that you gained from this video in as far as logistics function, channel distribution, product strategy/design, and customer service is concerned? (g). What are your recommendations in order to help improve the Philippine government's fight against illegal drugs based on the insights gained from the video/case?