1- Visit an online community like PlayStation Community or Lego Ideas. What do you see in common among these communities? What's Different? Does each so-called community really seem to be a unified group with common culture? Explain.

2- Review the list of friends you have on Facebook. How many of your friends are "weak ties" and how many are "strong ties"? Identify the relationship bonds you share with those in your strong tie group. Does Facebook help you strengthen both kinds of relationships? Why or why not?

3- Search Instagram for hashtags related to a brand. What kinds of influence impressions appear for the hashtag you searched? Can you identify key influencers who are sharing tweets with this specific hashtag?

4- Identify a social media campaign for a favorite brand. In what experiences does the campaign invite you to take part? In what zones does the strategy lie? Does the campaign include share techniques to ensure your activities are shared with your network?