1. Vitaminwatersounds healthy, right? Although Vitaminwater has vitamins, it also has 7

thirty-three gramsthat's two heaping tablespoons of sugar, making it not much

better than a soda. Vitaminwater, owned by Coca-Cola, has been under fire from the

Center for Science in the Public Interest (CSPI), a consumer-advocacy group that fights

for safer, more nutritious foods. The CSPI filed a class- action law suit against CocaCola, claiming names for Vitaminwater flavors such as endurance peach mango and

focus kiwi strawberry are misleading for two reasons: (1) The drinks contain zero to

one percent juice, and (2) words like endurance, focus, defense, rescue, and energy

imply health benefits. Coca-Cola's defense was that reasonable consumers would not be

misled into believing that Vitaminwater is healthy for them.

1. Debate whether or not Coca-Cola is deliberately trying to deceive consumers

into believing that Vitaminwater is a healthy alternative to soda. Which

psychological factor is most affected by the product name and ad claims and

might influence consumers to purchase this product?