1. Watch the video about Spirit Airlines (run time 5:24)

https://www.viddler.com/embed/88379ee3

1. The video talks about 4E of social media marketing. However, the campaign

focuses on one of the E the most. Which one is it?

2. What does the campaign want consumers (fliers) to remember about Spirit?

Give as many items as possible, as indicated in the video.

3. What did Spirit gain out of the campaign? List at least 2 items.