1. 'We see diversity as more than just policies and practices. It is an integral part of who we are as a company, how we operate and how we see our future' (Coca-Cola: Global Diversity Mission). Define the meaning of the term 'diversity management' in relation to this statement.

2. 'The question is, how do you integrate diversity into what you do and how your business makes money?' (Gil Casellas: attorney at Mintz Levin in Washington, DC). Write a hypothetical business case for diversity to be presented to the CEO of a multinational.

In a paragraph please answer question 2