1 What advantages does CNS gain by having 3M as its international licensing partner? What are the advantages for 3M?

2What criteria might CNS and 3M use in selecting countries to enter? Using these criteria, which five or six countries would you enter?

3 Which market segment would you target in entering the international marketssnorers, athletes, people with chronic congestion and allergies, or a new segment?

4 Which marketing mix variables do you think CNS should concentrate on the most to succeed in a global arena? Why?