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1 What are IKEA's competitive priorities? 2 Describe IKEA's process for developing a new product. 3 What are additional features of the IKEA concept (

1 What are IKEA's competitive priorities? 2 Describe IKEA's process for developing a new product. 3 What are additional features of the IKEA concept (beyond its design process) that contribute to creat- ing exceptional value for the customer? 4. What would be important criteria for selecting a site for an IKEA store?

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