$1.$ What are some $$core$$ elements of the overall attractiveness of UA $($according to the case$)?$

$2.$ What are the key elements of UA$$s strategy in $2016?$ Provide a brief description of each element.

$3.$ What is impressive about UA$$s financial performance during the $2011-2015$ period $($as shown in case Exhibit $1)?$

$4.$ What would be UA$$s competitive strengths compared to Nike and Adidas? Do you think UA has a competitive advantage $($or disadvantage$)$ in competing against them?

$5.$ What are the top three $(3)$ priority issues Kevin Plank and UA management need to address $($based on the case$)?$

$6.$ How is UA performing today? Where is it positioned in the market compared to its competitors? The answer to this question must be based on your own research.

$7.$ What recommendations would you make to UA$?$ At a minimum, your recommendations should cover what to do about each of the top priority issues identified in Q$5.$

$8.$ Your overall $($brief$)$ implications about the case.