1. What are some of the key differences between organizational/industrial purchase decision-making and the consumer decision-making process?

2. What are the two types of purchase decisions made by families? Indicate the common practice within families in making these decisions.

3. The average American's standard of living continues to improve. This shift in income has been linked to two key factors. Name and explain these factors.

4. Explain how religion can influence consumption. Give two examples.