Question
1. What are some of the things IKEA is doing well to reach consumers in different markets? What else could it be doing? 2. IKEA
1. What are some of the things IKEA is doing well to reach consumers in different markets? What else could it be doing?
2. IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of this strategy, especially as the company plans to continue to expand in places like Asia and India.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
