1. What are the challenges Burger King has been facing in the highly competitive Quick Service Restaurant Industry? Also, what are some of the mistakes the company did? Discuss with lots of examples. 2. Positioning with a strong, favorable, and unique place in consumers' minds is probably one of the most difficult things a brand can succeed. How should Burger King position itself in light of changing industry trends and appeal also to young people? What are your suggestions to make the brand "cool" again? Also, discuss which creative idea you like the most in Exhibit 18 and why? 3. Accordingly, how should Burger King decide about its promotion mix (advertising, PR, social media, etc.?) Which promotional tools are the most important for Burger King? Discuss this considering the strengths and weaknesses of different communication tools. 4. Finally, think about distribution strategies, is there anything creative that Burger Kind can do in terms of retailing and distribution (from the place company sells its burger to its relationships with suppliers and other intermediaries)? Discuss with examples. +