1. What are the criteria that customers usually use when buying this product? 2. Would you use the same criteria when buying the product? Why or why not? 3. Do you think this product is the best in its category? Why or why not? Compare this product to other competitors; use comparatives and superlatives. 1. What are the criteria that customers usually use when buying this product? 2. Would you use the same criteria when buying the product? Why or why not? 3. Do you think this product is the best in its category? Why or why not? Compare this product to other competitors; use comparatives and superlatives