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1. What are the different modes of information acquisition? Which is the most important for gathering strategic information? 2. Assume that you have been asked

1.What are the different modes of information acquisition? Which is the most important for gathering strategic information?

2.Assume that you have been asked by the president of your organization to devise a systematic approach to scanning. The president does not want to be surprised by major market or competitive developments. What would you recommend?

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