Question
1. What are the four basic components of a marketing strategy? 2. What examination is required of global interconnectedness as it applies to marketing? 3.
1. What are the four basic components of a marketing strategy?
2. What examination is required of global interconnectedness as it applies to marketing?
3. How do I describe market segmentation and target marketing in a case scenario?
4. How do I apply product and place Marketing Mix elements to a product or service?
5. How do I apply promotion and price?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
