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1) What are the four elements of a firms marketing mix? 2) Describe the difference between a core product and an actual product. Aslo, What
1) What are the four elements of a firms marketing mix? 2) Describe the difference between a core product and an actual product. Aslo, What is the purpose of having an organized sales process
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OM4 operations management
Authors: David Alan Collier, James R. Evans
4th edition
1133372422, 978-1285701011, 1285701011, 978-0357228739, 978-1133372424
