Question
1. What are the four key components of CRM strategy? Briefly describe each component. 2. How would you calculate the retention rate of your company's
1. What are the four key components of CRM strategy? Briefly describe each component.
2. How would you calculate the retention rate of your company's customer base? What assumptions do you need to make?
3. A hotel chain wants to analyze its customer base with RFM. Describe the data fields (variables) in the database necessary to do that.
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
