Question
1. What are the main details of the case. Give an overview of what is going on and what decisions the firm faces. 2. Should
1. What are the main details of the case. Give an overview of what is going on and what decisions the firm faces.
2. Should Avon sell direct to consumers? Why or why not? Be sure to take into consideration the segments they reach and don't reach, as well as the role the sales force currently plays.
3. What is the potential for channel conflict here? How might Avon avoid it?
Reference : AVON.COM (iveypublishing)
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
