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1. What are the main product/services of Bloomberg? 2. How did Bloomberg implement a blue ocean strategy? In other words, how were they able to

1. What are the main product/services of Bloomberg?

2. How did Bloomberg implement a blue ocean strategy? In other words, how were they able to position themselves in a new market or rapidly increase market share where others had not?

3. How did innovation play a role in this strategy?

4. Was this Bloomberg able to sustain a competitive advantage? Why or why not?

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