Question
1. What are the major outcomes and issues involving customer behavior? 2. What kinds of marketing questions can companies use consumer behavior research to answer?
1. What are the major outcomes and issues involving customer behavior?
2. What kinds of marketing questions can companies use consumer behavior research to answer? 3. Discuss why marketers are concerned about consumers' exposure to marketing stimuli and what tactics they use to enhance exposure.
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
