1. What are the revenue streams for TechMall?

2. What drives each of the revenue streams and how much does Tech Mall expect to earn

from each stream?

3. Given the level of activity in each revenue stream, compare the amount of revenue

expected from each revenue stream with their actual revenue. Is TechMall getting their

expected revenue from each of the revenues streams?

4. If actual revenue isn't what TechMall expected, what might be causing the variation?

5. What can be done to manage TechMall's revenue in a better way?