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1. What are the risks and benefits of HSBCs positioning itself as the Worlds Local Bank? 2. Evaluate HSBCs recent business and marketing shift. How

1. What are the risks and benefits of HSBCs positioning itself as the Worlds Local Bank?

2. Evaluate HSBCs recent business and marketing shift. How do you think its current ad campaign and tagline, HSBC helps you unlock the worlds potential, resonate with its key consumers?

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