1. What are the two main reasons for writing a business plan? List and explain. 2. What are the forecasts? What role do they play in the preparation of financial statements? 3. What is intelectual property, and why is it important to address intelectual property issues in a business plan? List and explain 4. Why is it important to include an operanons plan in a business plan? List no less than two reasons and explain. 5. Please indicate the importance of the 4P in the marketing strategy