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1 What are three differences between franchising and licensing? 2 | A French cosmetics and bath product company is beginning to license its products in

1 What are three differences between franchising and licensing?

2 | A French cosmetics and bath product company is beginning to license its

products in areas of Asia. What are four things it should do to prepare for this new venture?

3 | An American pizza company is seeking out new franchisees in the Netherlands. What are two selection criteria it might identify for the new franchisees?

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