1. What are two ways can Apple perpetuate its culture? 2. Provide one specific example of how Apple is or can increase its market position via one scope of operations? 3. Which Strategic Diversification option is Apple using? 4.Provide one example how Apple implemented an offensive and one example of how Apple implemented a defensive strategy? 5. You are the CEO at APPLE, provide an example of a policy you would implement, and the procedure related to that policy?

*You must describe a policy such as how to return a defective phone

6.Provides two specific basic components of Apple's strategy execution