1. What business model is Tesla pursuing? How is Teslas business model different from traditional car manufacturers?

2. Historically, the automotive industry in the United States has been identified by high barriers to entry. How was Tesla able to enter the automotive mass-market industry?

3. What type of innovation strategy is Tesla pursuing? Tie your explanation to Elon Musks Master Plan, Part 1.

4. In which stage of the industry life cycle is the electric vehicle industry? What core competencies are the most important at this stage of the industry life cycle?

5. Evaluate Elon Musks Master Plan, Part 2 and assess if Tesla can gain and sustain a competitive advantage.